Tech Sales Program

Program Overview: This class will prepare you for a career in Technology Sales (aka Sales Development Representative or SDR). The training program combines a self-paced curriculum with virtual class time, which will provide participants with skill-building support, professional training, and motivational sessions. You will build a foundational knowledge of Software-as-a-Service (SaaS) and Business-to-Business (B2B) tech sales, solving problems for clients, growing your pipeline, learning the end-to-end sales journey, understanding potential career paths and best practices for job searching, and more.



6/12/2023 to 9/1/2023

Registration deadline: May 31


  • Mandatory, Live Class Session: Tuesdays 5:30 – 6:30 p.m. PDT
  • Optional Office Hours: Mondays 5:30 – 6:30 p.m. PDT
  • Weekly 1:1 check-ins with instructor and/or coach: Days/times flexible
  • Plus ~15 hours of self-paced work per week


12 weeks



If you have questions, please see our Frequently Asked Questions.

What is Tech Sales?

Technology sales professionals sell high-tech products and services to other businesses. They interact with clients using email, phone calls, and social media to identify needs or problems that their companies’ products can solve. They have a strong interest in technology, work well with customers, are curious, have an always learning mindset, and can describe complex things in ways people can understand and relate to.

Who should go into Tech Sales?

People with prior sales experience such as retail, auto, insurance, freelance, and more. Customer service reps and hospitality workers. High school and college graduates with an interest in technology and at least six months experience working in a job that required some sales or customer service.

Technology sales professionals are good at learning technology, researching how it works, and matching its capabilities to businesses’ needs. At work they perform well under stress and handle uncomfortable situations with excellent customer service skills. They are organized – keeping track of their communications with clients. They welcome feedback from their colleagues on how to improve their performance.  In the San Francisco Bay Area, annual salaries in technology sales average $72,000.

What you get from this program

The training and support team includes a live instructor for all lectures, student advisor, assessor, community manager, and career coach:

  • Live instruction – weekly live instruction from experts in SaaS and B2B sales, featuring demonstrations, role play, collaboration and lectures to reinforce learning and apply concepts to an on-the-job environment
  • Student advisor – helps prepare students for the course and provides ongoing support with time management, technical tools and other questions
  • Assessor – provides feedback on all end-of-section assessments, including live or recorded role-play activities.
  • Community manager – answers technical questions or connects students to helpful resources. They also post interesting articles and foster community connections in the student Slack channel.
  • Career coach – students have a call in the early weeks of the course and roughly every other week throughout the course. Career coaches can answer questions about careers in Tech Sales and are the experts who support students in their job search. Career coaches will support you for six months after you complete
  • JobTrain Certificate of Achievement
Career Opportunities
  • Sales Development Representative (SDR)
  • Business Development Representative (BDR)

Entry Requirements

  • Must be 18 years or older
  • Must be eligible to work in the USA
  • HS Diploma / Equivalent (HSE/GED)
  • Must attend JobTrain’s General orientation and complete registration information
  • Must demonstrate basic computer skills, and English oral and written communication
  • Must live in the one of the following Counties – Marin, Napa, Solano, Sonoma, San Mateo, Santa Clara, Alameda, San Francisco, Contra Costa, or Santa Cruz.  To find employment/training services in your area click here.
  • Previous sales or customer service background.
  • Keen interest in technology
  • Can only enroll in one JobTrain training program.
  • Complete enrollment assessment questionnaire
  • Interview with the program counselor

Want to brush up on some digital literacy skills before taking the IT Service & Support course? Visit JobTrain’s Digital Literacy Skills class page to learn more!

During the Program

Students must attend all classes with at least 95% attendance record. Students need to keep up with class instruction and demonstrate understanding of materials.

In Partnership with